As a part of the design team behind the Stella Artois brand, I helped to build the look and feel of the 600 year old brewery on its social channels. Through multiple campaigns, video and photography shoots, we established Stella Artois as a leader in the premium beer world.
Stella Artois believes that life's most enjoyable when every moment is savored. In this digital series, we created a series focusing on those who’ve mastered the Art of Living through not just their professions, but a passion for pursuing all that they love.
After 7 years of spending all his time in the heat of the commercial kitchen, Michelin-star chef, Joey Elenterio, decided to hang up his apron to focus on the lighter side of life. In this episode he explains how there's more to life than chasing accolades, and discusses his newfound appreciation for the journey.
Actor, director, and writer, Catherine Eaton, believes that to truly feel a part of the world we live in, we have to build and share our stories. She feels especially fulfilled when she can share the stories about someone who is considered an "other", and is able to open people's eyes to new perspectives.
Host One To Remember
To support Stella Artois’ summer campaign, we were tasked with bringing our hosting expertise to social in a manner that feels authentic, purposeful and premium. With a goal of bringing people together, shifting perspectives, and stimulating the senses.
Stella Holidays
Originally brewed as a Holiday gift to the people of Leuven, Beligum, Stella Artois has it’s roots in the holidays. So, we celebrated that history in social video content and inspired the Stella Artois host to create the ultimate experience for his guests.
We set out to show that the guests, their experiences, and the unexpected connections are what make your hosting experiences extraordinary.
The Art of the Chalice
To further Stella’s tradition of unique hosting occasions, we worked on monthly pop-up events around the country to celebrate local cultures, cuisines, art and music all inspired by the iconic Chalice.
Partnering with local artists, a custom mural was created for each event showcasing the identify of each city. We translated those murals into Snapchat filter and other signage.
Stella Artois + Water.org
To build awareness of the global water crisis, Stella Artois formed a partnership with Water.org with a goal to provide access to safe water to 3.5 million people in the developing world by 2020. We were tasked with building the creative for the microsite, an email newsletter, influencer partnerships and social content with celebrity spokesperson, Matt Damon.
Christian Siriano + BALAD
We partnered with acclaimed fashion designed, Christian Siriano to document the creation of his Oscars dress inspired by the BALAD Chalice for Maria Menounos. Auctioned for charity, the profits from the dress helped to provide clean water to women and communities in the developing world.
STELLA ARTOIS CIDRE
Tasked with increasing customer awareness of Stella Artois Cidre and position it as distinct from other Cider brands. Position Stella Artois Cidre, as a dry balanced cider for the more sophisticated palette. With a goal of shaking up the stereotypical brunch drinks, we introduced consumers to a new option - Cidre - a light, balanced and dry cider that pairs perfectly with your brunch foods, outdoor celebrations and picnicking.
Cidre + The Infatuation
To further Cidre’s position as a beverage that pairs perfectly with your meal, we partnered with well-known food and restaurant blog, The Infatuation. By teaming up with some of the best restaurants in NYC and pairing Cidre with it’s most enticing foods, we created a mouth-watering collection of images for both brands to utilize across their social media platforms, doubling it’s reach.
To drive home the products’ RTB’s , we tapped into Cidre’s witty tone of voice and combined classic illustrations with product photography.
