Tasked with increasing customer awareness of Stella Artois Cidre and position it as distinct from other Cider brands. Position Stella Artois Cidre, as a dry balanced cider for the more sophisticated palette.
With a goal of shaking up the stereotypical brunch drinks, we introduced consumers to a new option - Cidre - a light, balanced and dry cider that pairs perfectly with your brunch foods, outdoor celebrations and picnicking.
Cidre + The Infatuation
To further Cidre’s position as a beverage that pairs perfectly with your meal, we partnered with well-known food and restaurant blog, The Infatuation. By teaming up with some of the best restaurants in NYC and pairing Cidre with it’s most enticing foods, we created a mouth-watering collection of images for both brands to utilize across their social media platforms, doubling it’s reach.
To drive home the products’ RTB’s , we tapped into Cidre’s witty tone of voice and combined classic illustrations with product photography.
