After reformulating their products and redesigning their packaging, Johnson’s Baby came to us to reposition and reintroduce their classic line of baby products to a new generation of parents.
Through a campaign tagline of Choose Gentle we created a new series of how-to videos, capturing real families to reintroduce this classic brand.
To highlight the new changes, we rebuilt Johnson’s e-commerce pages across Amazon and Walmart. We created product detail pages to elevate the brand and made product-specific content to inspire a compelling online shopping experience. Additionally, our enhanced content, which can be found “below the fold”, was designed to be both engaging and educational, leading consumers to make a buying decision.
