We were tasked with relaunching the Clean & Clear brand on their social and digital platforms to regain relevance with Gen Z Newbies, so they view Clean & Clear as their first choice skincare brand to get them through their teenage years.
After years of sales declines, we were brought in to turn things around for the Clean & Clear brand. We formed a new strategy to reach today’s teens with an inspirational video series that told the stories of real Gen Z-ers and encourage them to Be Loud. Be Clear. Be You. We gave the mic to those who aren't afraid to be themselves and it proved effective- after a decade in decline, the brand is finally seeing an uptick.
We built a brand new style guide and established a new look and feel with a fresh new take on talent photography through GIFs, stills and IG stories that would reach our customers where they truly are.
Introducing Lemon for Clean & Clean
Following the introduction of the Be Loud. Be Clear. Be You brand platform, the Clean & Clear team asked us to develop launch communication that would generate awareness, consideration, and trial for a new product line while staying true to our new brand messaging.
For the product launch, we evolved our library of graphic elements and colors to reflect the fresh and bright ingredients and packaging of the Lemon line.
After outperforming our business goals, we were awarded the 2019 James E. Burke Marketing Awards, North America Winner. The award, within the Fail Forward Category, awarded the ‘“best learning through experimentation where failure helped inform and create marketing success.”
