Creative Director, Designer, Photo Editor, Illustrator, Crafter

Creative Director, Designer, Photo Editor, Illustrator, Crafter

JOHNSON'S CLEAN & CLEAR

We were asked to relaunch the Clean & Clear brand to regain relevance with Gen Z Newbies, so they view Clean & Clear as their first choice skincare brand to get them through their teenage years. Through insights and analytical research we formed a strategy to reach today’s teens. We created an inspirational video series that told the stories of real Gen Z-ers to encourage them to Be Loud. Be Clear. Be You. We established new brand guidelines and a fresh take on product photography with GIFs, stills and IG stories to reach our customers where they are.

Clean & Clear Website Redesign

Clean & Clear Website Redesign

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Clean & Clear Website Redesign

Be You: Keegan | CLEAN & CLEAR®

Be Loud. Be Clear. Be You. | CLEAN & CLEAR®

Be You: Asia | CLEAN & CLEAR®